Burger King: Difference between revisions
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{{Infobox | {{Infobox | ||
|colour = #d62300 | |colour = #d62300 | ||
|image = Burger King | |image = Burger King Fleet North 2023.jpg | ||
|locations = msas | |locations = msas | ||
| | |accompaniedby = [[KFC]], [[Little Chef]] | ||
|usedby = [[Moto]], [[Welcome Break]], [[EG Group]] | |||
|seealso = [[McDonald's]] | |||
|introduced = 1993 | |introduced = 1993 | ||
|predecessors = [[Little Chef Express]], [[Coffee Tempo!]], [[Cafe Nescafe]], [[Burger Express]], [[Julie's Pantry|Julie's Express]] | |predecessors = [[Little Chef Express]], [[Coffee Tempo!]], [[Cafe Nescafe]], [[Burger Express]], [[Julie's Pantry|Julie's Express]] | ||
| Line 9: | Line 11: | ||
|website = www.burgerking.co.uk | |website = www.burgerking.co.uk | ||
|facebook = burgerkinguk | |facebook = burgerkinguk | ||
|twitter = | |twitter = BurgerKingUK | ||
|instagram = burgerkinguk | |||
|country = both | |country = both | ||
|openinghours = Most 10am-10pm | |openinghours = Most 10am-10pm | ||
}} | }} | ||
Burger King has become extremely common on the motorway, with [[Moto]], [[Welcome Break]] and many of the lesser-known | Burger King has become extremely common on the motorway, with [[Moto]], [[Welcome Break]] and many of the lesser-known service area operators all making it available. | ||
To encourage social distancing, some Burger Kings support online ordering. Depending on who owns the branch, online ordering is available either from [https://www.moto-way.com/at-moto/order-and-collect/ Moto's website], Welcome Break's app or Burger King's app. Welcome Break are also trialling a 'deliver to car' service. | To encourage social distancing, some Burger Kings support online ordering. Depending on who owns the branch, online ordering is available either from [https://www.moto-way.com/at-moto/order-and-collect/ Moto's website], Welcome Break's app or Burger King's app. Welcome Break are also trialling a 'deliver to car' service. | ||
| Line 20: | Line 23: | ||
===Introduction=== | ===Introduction=== | ||
[[File:Burger King Exeter.jpg|250px|thumb|right|alt= | [[File:Burger King Exeter.jpg|250px|thumb|right|alt=Burger King store with its logo in orange text.|One of the original motorway Burger Kings, pictured in the early 1990s.]] | ||
The chain was started in 1954, and has spread to more than 100 countries. On the motorways, burger bars like [[Julie's Pantry]] and Granada's [[Burger Express]] became common in the 1980s. [[Pavilion]], who were keen on motorway brand names, began using Burger King at their service areas from 1993, and Granada soon followed by replacing their Burger Expresses with Burger Kings. | The chain was started in 1954, and has spread to more than 100 countries. On the motorways, burger bars like [[Julie's Pantry]] and Granada's [[Burger Express]] became common in the 1980s. [[Pavilion]], who were keen on motorway brand names, began using Burger King at their service areas from 1993, and Granada soon followed by replacing their Burger Expresses with Burger Kings. | ||
This was an era where chains from the high street were still very rarely seen on the motorway, and Granada were very impressed by how popular Burger King turned out to be. They soon pledged to open another 50 branches. When Granada acquired [[Welcome Break]] and [[Little Chef]], most of those got Burger Kings too. | This was an era where chains from the high street were still very rarely seen on the motorway, and Granada were very impressed by how popular Burger King turned out to be. They soon pledged to open another 50 branches. When Granada acquired [[Welcome Break]] and [[Little Chef]], most of those got Burger Kings too. | ||
Granada would provide a Burger King wherever it would fit, with seemingly little consistency between branches. Some were just a sales point with no seating, others had a large, dedicated seating area. | Granada would provide a Burger King wherever it would fit, with seemingly little consistency between branches. Some were just a sales point with no seating, others had a large, dedicated seating area. They boasted that food would be served in three minutes, and experimented with drive thrus and forecourt units. | ||
From 1997, Granada regarded Little Chef and Burger King as their two most cherished brands, and promoted them both wherever possible. Including the branches within their Little Chefs, Granada were the UK's biggest Burger King franchisee. | From 1997, Granada regarded Little Chef and Burger King as their two most cherished brands, and promoted them both wherever possible. Including the branches within their Little Chefs, Granada were the UK's biggest Burger King franchisee. Granada inflated Burger King prices by as much as 87%. | ||
===Competition=== | ===Competition=== | ||
Most of the branches opened by Granada are still trading, either as [[Moto]] or [[Welcome Break]] motorway services or within [[EG Group]]'s former Little | Most of the branches opened by Granada are still trading, either as [[Moto]] or [[Welcome Break]] motorway services or within [[EG Group]]'s former Little Chefs. This had given Burger King a huge roadside advantage against their long-time rivals [[McDonald's]], who had been slower at embracing the franchising model. | ||
Burger King's effective exclusivity came to an end in the late 2000s, when Roadchef, who had previously worked with [[Wimpy]] and [[The Burger Company]], agreed a franchising deal with McDonald's. Meanwhile, McDonald's had been much faster than Burger King at opening stand-alone restaurants at key locations along A-roads. | Burger King's effective exclusivity came to an end in the late 2000s, when Roadchef, who had previously worked with [[Wimpy]] and [[The Burger Company]], agreed a franchising deal with McDonald's. Meanwhile, McDonald's had been much faster than Burger King at opening stand-alone restaurants at key locations along A-roads. | ||
| Line 37: | Line 40: | ||
In 2012 Moto, who were the only motorway operator now relying solely on Burger King to fulfil its fast food demand, started experimenting with [[KFC]] and later specialist fast food brand [[Chow]]. In 2018, Moto committed to introducing more KFCs, implying Burger King could be about to be pushed to the side. | In 2012 Moto, who were the only motorway operator now relying solely on Burger King to fulfil its fast food demand, started experimenting with [[KFC]] and later specialist fast food brand [[Chow]]. In 2018, Moto committed to introducing more KFCs, implying Burger King could be about to be pushed to the side. | ||
One reason for Burger King's long-lasting happy relationship with so many operators is their relaxed attitude to surcharging. The 2023 [[Transport Focus]] review found that customers of the Burger King operators were much less satisfied with the value for money they had been offered than customers of an operator who was loyal to McDonald's. | |||
==Locations== | ==Locations== | ||
Burger King operate at most Moto, Welcome Break and EG Group service areas. They are: {{viewonamap}} | |||
Burger King operate at most Moto, Welcome Break and | |||
* [[Abington]] (M74/A74(M)) | * [[Abington]] (M74/A74(M)) | ||
| Line 70: | Line 74: | ||
* [[Knutsford]] (M6) | * [[Knutsford]] (M6) | ||
* [[Lancaster]] (M6) | * [[Lancaster]] (M6) | ||
* [[Leicester Forest East]] (M1) | * [[Leicester Forest East]] (M1) | ||
* [[Leigh Delamere]] (M4) | * [[Leigh Delamere]] (M4) | ||
| Line 82: | Line 85: | ||
* [[Reading]] (M4) | * [[Reading]] (M4) | ||
* [[Rivington]] (M61) | * [[Rivington]] (M61) | ||
* [[Rotherham]] (M1) | |||
* [[Rugby]] (M6) | * [[Rugby]] (M6) | ||
* [[Sarn Park]] (M4) | * [[Sarn Park]] (M4) | ||
| Line 111: | Line 115: | ||
===A-road Locations=== | ===A-road Locations=== | ||
[[File:Tamworth BK.jpg|250px|thumb|right|alt=Entrance to a Burger King restaurant with a tiled floor.|The style used in the early 2000s, with tiled flooring and red signage.]] | |||
* [[Alfreton]] (A38) | * [[Alfreton]] (A38) | ||
* [[Bangor|Bangor drive thru]] (A55) | * [[Bangor|Bangor drive thru]] (A55) | ||
| Line 117: | Line 122: | ||
* [[Beacon Hill]] (A14) | * [[Beacon Hill]] (A14) | ||
* [[Bicester|Bicester drive thru]] (A41) | * [[Bicester|Bicester drive thru]] (A41) | ||
* [[Brampton Hut|Brampton Hut drive thru]] (A1/A14) | |||
* [[Carcroft]] (A1) ''(northbound only)'' | * [[Carcroft]] (A1) ''(northbound only)'' | ||
* [[Chippenham]] (A350) | * [[Chippenham]] (A350) | ||
| Line 128: | Line 134: | ||
* [[Ferrymuir|Ferrymuir drive thru]] (A90) | * [[Ferrymuir|Ferrymuir drive thru]] (A90) | ||
* [[Fontwell]] (A27) | * [[Fontwell]] (A27) | ||
* [[Fourwentways]] (A11) | * [[Fourwentways|Fourwentways (Abington)]] (A11) | ||
* [[Grantham North]] (A1) | * [[Grantham North]] (A1) | ||
* [[Hickstead]] (A23) | * [[Hickstead]] (A23) | ||
| Line 135: | Line 141: | ||
* [[Mile End]] (A5) | * [[Mile End]] (A5) | ||
* [[Monmouth|Monmouth Drive Thru]] (A40) | * [[Monmouth|Monmouth Drive Thru]] (A40) | ||
* [[Newark|Newark Drive Thru]] (A1) | |||
* [[North Muskham]] (A1) | * [[North Muskham]] (A1) | ||
* [[Thickthorn|Norwich]] (A11/A47) | * [[Thickthorn|Norwich]] (A11/A47) | ||
| Line 175: | Line 182: | ||
* [[Derby South|Derby]] (A50/A6) | * [[Derby South|Derby]] (A50/A6) | ||
* [[Dreghorn]] (A720) | * [[Dreghorn]] (A720) | ||
* [[Eynsham]] (A40) | * [[Acre Hill|Eynsham (Acre Hill)]] (A40) | ||
* [[Family Farm]] (A34) | * [[Family Farm]] (A34) | ||
* [[Fenstanton]] (A1307) | * [[Fenstanton]] (A1307) | ||
| Line 181: | Line 188: | ||
* [[Four Pools]] (A46) | * [[Four Pools]] (A46) | ||
* [[Grange Farm]] (A45) | * [[Grange Farm]] (A45) | ||
* [[Kate's Cabin]] (A1) | * [[Kates Cabin|Kate's Cabin]] (A1) | ||
* [[Kettering|Kettering westbound]] (A14) | * [[Kettering|Kettering westbound]] (A14) | ||
* [[Leeds Skelton Lake]] (M1) | |||
* [[Magor]] (M4) | * [[Magor]] (M4) | ||
* [[Markfield]] (A511) | * [[Markfield]] (A511) | ||
* [[Markham Moor]] (A1) | * [[Markham Moor]] (A1) | ||
* [[Middlewich]] (A54) | * [[Middlewich]] (A54) | ||
* [[Musselburgh]] (A1) | * [[Monktonhall|Musselburgh]] (A1) | ||
* [[North Muskham]] (A1) | * [[North Muskham]] (A1) | ||
* [[Northop Hall]] (A55) | * [[Northop Hall]] (A55) | ||
| Line 209: | Line 217: | ||
* [[Wisley]] (A3) | * [[Wisley]] (A3) | ||
{{bottomnav}} | {{bottomnav|comments=Welcome Break}} | ||
[[Category:Brands]][[Category:Welcome Break]][[Category:Moto]][[Category:Irish Brands]] | [[Category:Brands]][[Category:Welcome Break]][[Category:Moto]][[Category:Irish Brands]] | ||
[[Category:Moto comments]][[Category:Applegreen]] | |||
Latest revision as of 11:58, 28 February 2025
| Locations: | 68 MSAs |
| Often accompanied by: | KFC, Little Chef |
| Used by: | Moto, Welcome Break, EG Group |
| Introduced: | 1993 |
| Predecessors: | Little Chef Express, Coffee Tempo!, Cafe Nescafe, Burger Express, Julie's Express |
| Successors: | Coffee Tempo! |
| Typical opening hours: | Most 10am-10pm |
| See also: | McDonald's |
Burger King has become extremely common on the motorway, with Moto, Welcome Break and many of the lesser-known service area operators all making it available.
To encourage social distancing, some Burger Kings support online ordering. Depending on who owns the branch, online ordering is available either from Moto's website, Welcome Break's app or Burger King's app. Welcome Break are also trialling a 'deliver to car' service.
In response to the growing competition, Burger King spent the 2010s refurbishing their European restaurants to take on a more 'upmarket diner' appearance. In late 2020, the new furniture was contrasted by Burger King's plan to bring back a retro styling. A new logo was introduced, which was a hybrid of two logos they had used between 1969 and 1999.
Introduction
The chain was started in 1954, and has spread to more than 100 countries. On the motorways, burger bars like Julie's Pantry and Granada's Burger Express became common in the 1980s. Pavilion, who were keen on motorway brand names, began using Burger King at their service areas from 1993, and Granada soon followed by replacing their Burger Expresses with Burger Kings.
This was an era where chains from the high street were still very rarely seen on the motorway, and Granada were very impressed by how popular Burger King turned out to be. They soon pledged to open another 50 branches. When Granada acquired Welcome Break and Little Chef, most of those got Burger Kings too.
Granada would provide a Burger King wherever it would fit, with seemingly little consistency between branches. Some were just a sales point with no seating, others had a large, dedicated seating area. They boasted that food would be served in three minutes, and experimented with drive thrus and forecourt units.
From 1997, Granada regarded Little Chef and Burger King as their two most cherished brands, and promoted them both wherever possible. Including the branches within their Little Chefs, Granada were the UK's biggest Burger King franchisee. Granada inflated Burger King prices by as much as 87%.
Competition
Most of the branches opened by Granada are still trading, either as Moto or Welcome Break motorway services or within EG Group's former Little Chefs. This had given Burger King a huge roadside advantage against their long-time rivals McDonald's, who had been slower at embracing the franchising model.
Burger King's effective exclusivity came to an end in the late 2000s, when Roadchef, who had previously worked with Wimpy and The Burger Company, agreed a franchising deal with McDonald's. Meanwhile, McDonald's had been much faster than Burger King at opening stand-alone restaurants at key locations along A-roads.
As traditional restaurants became less popular, Welcome Break started replacing their restaurants with other fast food names, some of which proved more popular than (and even pushed out) Burger King. First, another motorway Burger King operator, quit the industry.
In 2012 Moto, who were the only motorway operator now relying solely on Burger King to fulfil its fast food demand, started experimenting with KFC and later specialist fast food brand Chow. In 2018, Moto committed to introducing more KFCs, implying Burger King could be about to be pushed to the side.
One reason for Burger King's long-lasting happy relationship with so many operators is their relaxed attitude to surcharging. The 2023 Transport Focus review found that customers of the Burger King operators were much less satisfied with the value for money they had been offered than customers of an operator who was loyal to McDonald's.
Locations
Burger King operate at most Moto, Welcome Break and EG Group service areas. They are: [view on a map - Download KMLrefine search]
- Abington (M74/A74(M))
- Birch (M62)
- Birchanger Green (M11/A120)
- Blyth (A1(M)/A1)
- Bridgwater (M5)
- Burton-in-Kendal (M6) (northbound only)
- Cardiff Gate (M4)
- Cardiff West (M4)
- Charnock Richard (M6)
- Cherwell Valley (M40/A43)
- Chieveley (M4/A34)
- Corley (M6)
- Doncaster (North) (M18/M180)
- Donington (M1/A42/A50)
- Exeter (M5)
- Ferrybridge (M62/A1(M)/A1)
- Fleet (M3)
- Frankley (M5)
- Gordano (M5)
- Gretna (A74(M))
- Hartshead Moor (M62) (eastbound only)
- Heston (M4)
- Hilton Park (M6)
- Hopwood Park (M42)
- Keele (M6)
- Kinross (M90)
- Knutsford (M6)
- Lancaster (M6)
- Leicester Forest East (M1)
- Leigh Delamere (M4)
- London Gateway (M1)
- Medway (M2)
- Membury (M4)
- Michaelwood (M5)
- Newport Pagnell (M1)
- Oxford (M40/A40)
- Pease Pottage (M23/A23)
- Reading (M4)
- Rivington (M61)
- Rotherham (M1)
- Rugby (M6)
- Sarn Park (M4)
- Scotch Corner (A1(M)/A66)
- Sedgemoor (M5) (northbound only)
- Severn View (M48)
- South Mimms (M25/A1(M)/A1)
- Southwaite (M6)
- Stafford (M6) (northbound only)
- Stirling (M9/M80)
- Swansea West (M4)
- Tamworth (M42/A5)
- Telford (M54)
- Thurrock (M25/A13/A282)
- Toddington (M1)
- Trowell (M1)
- Warwick (M40)
- Washington (A1(M))
- Wetherby (A1(M))
- Winchester (M3)
- Woodall (M1)
- Woolley Edge (M1)
Northern Ireland
Both Northern Ireland's main motorway services have Burger King drive thrus:
- Lisburn (M1)
- Templepatrick (M2) (north-westbound only)
A-road Locations
- Alfreton (A38)
- Bangor drive thru (A55)
- Barton Mills (A11)
- Battlefield drive thru (A49)
- Beacon Hill (A14)
- Bicester drive thru (A41)
- Brampton Hut drive thru (A1/A14)
- Carcroft (A1) (northbound only)
- Chippenham (A350)
- Cirencester (A417)
- Colsterworth drive thru (A1)
- Cooper Dean drive thru (A3060)
- Countess (A303)
- Dover Port
- Ely drive thru (A10)
- Feering (A12) (northbound only)
- Ferrymuir drive thru (A90)
- Fontwell (A27)
- Fourwentways (Abington) (A11)
- Grantham North (A1)
- Hickstead (A23)
- Ilminster Drive Thru (A303)
- Marston Moretaine (A421)
- Mile End (A5)
- Monmouth Drive Thru (A40)
- Newark Drive Thru (A1)
- North Muskham (A1)
- Norwich (A11/A47)
- Tiverton (A361)
- Podimore (A303)
- Rustington (A259)
- Saltash (A38)
- Seaton Burn (A1)
- Shrewsbury (A5)
- Sleaford (A15/A17)
- Sourton Cross (A30)
- Sutterton (A17)
- Thame drive thru (A418)
- Thorpe on the Hill (A46)
- Thrapston (A14/A45)
- Tunbridge Wells drive thru (A21)
- Uttoxeter drive thru (A50)
- Warminster (A36/A350)
- Whitemare Pool (A194)
Ireland (Republic Of.)
- Birdhill drive thru (M7)
- Castlebellingham (M1)
- Enfield (M4)
- Lusk (M1)
- Paulstown drive thru (M9)
- Rathcoole (N7) (westbound only)
- Wicklow drive thru (M11)
Former Locations
Burger King has been removed from the following official service areas:
- Barnsdale Bar (A1)
- Boship (A22)
- Budbrooke (A46)
- Burtonwood (M62)
- Chiverton (A30)
- Collingtree (A45)
- Cross Hands (A48)
- Derby (A50/A6)
- Dreghorn (A720)
- Eynsham (Acre Hill) (A40)
- Family Farm (A34)
- Fenstanton (A1307)
- Folkestone (M20)
- Four Pools (A46)
- Grange Farm (A45)
- Kate's Cabin (A1)
- Kettering westbound (A14)
- Leeds Skelton Lake (M1)
- Magor (M4)
- Markfield (A511)
- Markham Moor (A1)
- Middlewich (A54)
- Musselburgh (A1)
- North Muskham (A1)
- Northop Hall (A55)
- Oldbury (A419)
- Old Inns (A80)
- Ollerton (A614)
- Oversley Mill (A46)
- Parkway (A57)
- Peartree (A34/A44)
- Popham (A303)
- Rhostyllen (A483)
- Rainton (A1)
- Rufus Stone (A31)
- Saughall (A494)
- Sedgefield (A689)
- South Weald (A12)
- Sutton Scotney (A34)
- Whitchurch (A41)
- Worksop (A57)
- Winthorpe (A46/A17)
- Wisley (A3)
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