Derby South services
Once an idea for a new facility on the A50, now Derby South services seems to have missed out on the investment other services have come to expect.
Catering: Chicago Town Pizza, Rollover, Starbucks on the Go Shops: Shop Main Amenities: westbound only: Meeting Room Hotel: westbound only: Days Inn Charging Points: GRIDSERVE Electric Highway 50kW CCS, 50kW CHAdeMO & 22kW Type 2 Forecourt: Welcome Break Fuel, AdBlue Containers
First 2 hours free for all vehicles, after which cars must pay £15 for a further 24 hours and HGVs, caravans and coaches must pay £23. There is no meal voucher option here for HGVs.
Prices can be paid in the shop with instructions in each car park. They are strictly enforced by ParkingEye.
This information is provided to us by third parties. You should always check with staff on site.
Welcome Break Ltd
Trivia and History
Major investments were made in A-road service areas around the late 1980s, and again from the early 2010s, but there is surprisingly little from the period in between. Derby South is a rare example from that gap.
The A50 Derby Southern Bypass opened in 1997, and pairs of slip roads were built on either side of the road were provided at the time. Welcome Break developed it as a full service area in 2001, with buildings designed by ACP Architects. Each side has a single amenity building, which has a forecourt sales shop at one end and a restaurant at the other.
At the time, Welcome Break had recently lost all of their existing A-road service areas when the company was sold. The new location was evidence of investment in a new idea from their new owners and a chance to take attention away from Granada, who had also recently opened a site at Donington Park, a little further to the east.
Even more unusual was Welcome Break's decision to open each side with a Little Chef restaurant. Welcome Break had been forced to close all their Little Chefs as a condition of the sale only a few years previous. It may be that this is further proof of new thinking, or perhaps it was an effort to copy other A-road service areas. In any case, Little Chef were at their largest at the time and would have been open to new partnerships.
The two Little Chefs were joined by Burger Kings. The eastbound Burger King also had a drive thru lane which saw users directed alongside the forecourt building and loop around the front of the building to collect their items. Evidence of the drive thru lane can still be seen today, with the drive thru window remaining.
The Little Chef restaurants closed in 2006. No reason was given, but as this was Welcome Break's only relationship with Little Chef, there would have been franchising complications - not to mention that many other Little Chefs, especially franchises, were closing due to lack of use. The restaurants became Eat In, Welcome Break's new in-house restaurant brand.
Derby South is Welcome Break's smallest site, and as a result it is often forgotten when branding and styling are updated.
Across the country, Welcome Break replaced all their external signs and logos with a new style in 2006, and began phasing out all their use of the blue colour. At Derby South, as of 2021, most of the car park signs are still in the old style from 2001 and their original blue can still be found along some of the walls and around the toilet block.
While Derby South did get new entrance signs in 2006, at most other sites these were short-lived. At Derby South these were hung on to until early 2021. By this point these signs were mostly bare, due to the number of brand closures that had taken place.
The westbound Eat In restaurant closed after a few years, while the eastbound one was still open in 2017, by which point it was the last remaining one in the country. As a result a decision was taken to remove all the branding from it, but it continued trading for another year, before it closed and became an empty seating area. Some Eat In logos can still be found on old signage around the site.
The forecourt shop had changed from carrying Welcome Break's branding to WHSmith in 2007. Following the closure of the Burger Kings and pretty much all the other facilities here, the two service areas both effectively became Shell filling stations with a WHSmith shop and some toilets. The WHSmith branding was all removed in late 2019, allowing for the forecourts themselves to be rebranded from Shell to Welcome Break's new in-house branding in the following year.
Both amenity buildings now effectively operate as large Welcome Break-branded forecourts, promoting their hot food counter, Starbucks on the Go machines and fuel card schemes, instead of the wide variety of big-name brands you might normally expect to find in a main amenity building. Inside all of the empty space is taken up mostly by sales items, with a small seating area available in one corner.
Derby South is often referred to as 'Shardlow', as just a few miles to the west (and slightly to the south of Derby South) lies another Derby services. The hotel at Derby South is officially named 'Donington', which is also the name of a Moto service area. There is plenty of scope for confusion.
|Donington (6 miles)|
Trowell (M1 north, 11 miles)
|Services on the A50||Derby & Burton (9 miles)|
|Leicester Forest East (M1 south, 21 miles)|
Woodall (M1 north, 38 miles)
|Welcome Break services||Keele (M6 north, 42 miles)|