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Revision as of 05:16, 30 April 2021

Burger King
Burger King
Camera icon
Camera icon
Many more photos in the gallery
Locations:68 MSAs
Introduced:1993
Predecessors:Little Chef Express, Coffee Tempo!, Cafe Nescafe, Burger Express, Julie's Express
Successors:Coffee Tempo!
Typical opening hours:Most 10am-10pm
Official Website:
www.burgerking.co.uk

Burger King restaurant.
The older style, with tiled flooring and red signage.

Burger King has become extremely common on the motorway, with Moto, Welcome Break and many of the lesser-known services all making it available.

To encourage social distancing, some Burger Kings support online ordering. Depending on who owns the branch, online ordering is available either from Moto's website, Welcome Break's app or Burger King's app.

In response to the growing competition, Burger King spent the 2010s refurbishing their European restaurants to take on a more 'upmarket diner' appearance. In late 2020, the new furniture was contrasted by Burger King's plan to bring back a retro styling. A new logo was introduced, which was a hybrid of two logos they had used between 1969 and 1999.

Introduction

The chain was started in 1954, and has spread to more than 100 countries. Its roadside success started when Pavilion opened the first four in 1993, aiming to provide a recognisable name and a quick service.

Meanwhile, intimidated by Welcome Break's success with Julie's Pantry, Granada launched four takeaway burger joints called Burger Express.

When Pavilion were bought by Granada, they wanted to take advantage of the Burger King partnership and opened another 50. Under their watch, Granada quickly added a Burger King to most of the places they owned, including Welcome Breaks and Little Chefs.

Granada would provide a Burger King wherever it would fit, with seemingly little consistency between brands. Some were just a sales point with no seating, others had a large, dedicated seating area. The Burger Expresses and Julie's Pantries were converted too.

From 1997, Granada regarded Little Chef and Burger King as their two most cherished brands, and promoted them wherever possible. They were the UK's biggest Burger King franchisee.

Competition

Most of the branches opened by Granada are still trading, either as Moto or Welcome Break motorway services or EG Group's former Little Chef's. This had given Burger King a huge roadside advantage against their long-time rivals McDonald's, who had been slower at embracing the franchising model.

Burger King's effective exclusivity came to an end in the late 2000s, when Roadchef, who had previously worked with Wimpy and The Burger Company, agreed a franchising deal with McDonald's. Meanwhile, McDonald's had been much faster than Burger King at opening stand-alone restaurants at key locations along A-roads.

As traditional restaurants became less popular, Welcome Break started replacing their restaurants with other fast food names, some of which proved more popular than (and even pushed out) Burger King. First, another motorway Burger King operator, quit the industry.

In 2012 Moto, who were the only motorway operator now relying solely on Burger King to fulfil its fast food demand, started experimenting with KFC and later specialist fast food brand Chow. In 2018, Moto committed to introducing more KFCs, implying Burger King could be about to be pushed to the side.

Locations

Burger King operate at most Moto, Welcome Break and Euro Garages services. They are: [view on a map - Download KMLrefine search]

Northern Ireland

Both Northern Ireland's main motorway services have Burger King drive thrus:

A-road Locations

Ireland (Republic Of.)

Former Locations

Burger King has been removed from the following services:

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