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KFC

KFC
Locations:48 MSAs
Often accompanied by:Burger King
Related names:Taco Bell
Used by:Moto, Welcome Break, EG Group
Introduced:1989
Predecessors:Entrempts, Little Chef
Successors:Greggs
Typical opening hours:Most 11am-10pm daily
See also:Julie's Pantry, Wimpy Chicken

KFC (Kentucky Fried Chicken) can be found at most Welcome Break services.

The brand's UK operations were owned by Trusthouse Forte, so they introduced it to a few of the Welcome Break services they owned, starting with Keele in 1989. These would normally stand alongside Julie's Express. Forte were keen to fill their service areas with brand names to help them stand out.

The roll-out was put on hold when Granada purchased Forte. Granada eventually replaced Julie's with Burger King but left the KFCs untouched. When Welcome Break were sold off, the popularity of KFC caused them to open more. There were talks of Welcome Break opening KFC drive thrus, but few of these materialised.

KFC's Fusion ordering points, which are now used across their estate, were inspired by Welcome Break's Radiant terminals.

A 2017 investigation found that some of Welcome Break's KFC franchises had a significant mark-up, even by motorway standards.

Other Operators

KFC became a common sight at Extra's services, including a trial 24-hour branch at Beaconsfield which has since reverted to standard hours.

Moto had trialled KFC at Hilton Park in 2014, but this branch initially closed. In 2018 they started slowly rolling out KFC across their service areas, and they now consider KFC to be one of their main partners. This is partly a response to Roadchef's partnership with McDonald's making Moto's own partnership with Burger King look less exclusive.

In 2017 Euro Garages announced KFC had become one of their partners, and would be opening at some of their services, including former Little Chefs. They became the UK's largest KFC operator, but with significant debts, they announced in December 2023 that these stores would be sold to KFC by June 2024.

Advertising

For a short while Welcome Break started painting their services red, to advertise KFC. Services with KFC were also advertised rather sneakily from the motorway, because Welcome Break changed their logo to read "Welcome Break KFC". They were later modified to remove the Welcome Break logo entirely, replacing it with Starbucks, thus reading "Starbucks/KFC".

Locations

KFC operate at most Welcome Break and Extra services. They are: [view on a map - Download KMLrefine search]

A-Road Services

Side of a building with a KFC-branded drive thru window.
A KFC drive thru built into Derby & Burton services.

The following signposted A-road service areas have a KFC. These are drive thrus, except where stated.

Former Locations

KFC used to operate at the following services:

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