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ASDA On the Move

ASDA On the Move
Locations:23 services
Used by:EG Group
Predecessors:SPAR, Sainsbury's On the Go
See also:Sainsbury's On the Go

Despite being one of the UK's largest and most well-known grocery chains, Asda have had very little experience at service areas on major roads.

This changed in 2020, when EG Group announced plans to open Asda On the Move mini-markets in their forecourts and service areas, starting with the forecourt shop at Ashby de la Zouch in October. This trial was a precursor to EG Group acquiring the Asda business in February 2021.

More Asda On the Move stores have since opened, replacing EG Group's existing forecourt shop brands such as SPAR and Sainsbury's On the Go. Some stores have included new Leon Coffee machines, as well as an extended Asda product range and Subway, Greggs and Cooplands concessions.

EG Group have since suggested they want Asda to become a more integral part of their service areas, with a mass rollout of the brand to replace SPAR planned throughout 2023. They announced in May 2023 that Asda would become EG Group's parent, which makes no practical difference to how the EG Group sites are run, but it does change the hierarchy when you see Asda On the Move branding at an EG Group site.


Asda On the Move can be found at the following signposted service areas: [view on a map - Download KML]