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Willoughby Hedge services


A303 between Amesbury and Ilchester

Signposted from the road? Westbound only


BA12 6AQ

(Google Maps link)


Single site located at the side of the road.


A former Little Chef by the side of the A303. Although traffic can access it in both directions, crossing the road from the eastbound side is hazardous so not signposted.


Catering: Starbucks Charging Points: bp pulse 7kW Type 2 Forecourt: Esso, SPAR, Greggs, Starbucks on the Go, AdBlue Containers, Free Cash Machine

Parking Prices

Short stay customer parking is available for cars. HGV parking is available on the B3089 adjacent to the filling station.

This information is provided to us by third parties. You should always check with staff on site.

Contact Details

🏢 Address:
Willoughby Service Station
West Knoyle
BA12 6AQ

Trivia and Details

The former Little Chef restaurant.

In the late 1960s, two Little Chefs opened on the A303, one two miles down the road at Chicklade and one here at Willoughby Hedge.

It was known as the East Knoyle branch (later 'West Knoyle') and appears to have opened in 1968, taking over an existing café that had been built in 1953. This was next to a forecourt which appears to have been there since the 1940s, and was branded Shell at the time.

Being a busy holiday route, Granada saw the potential of the restaurant and rebuilt it in 1999 with light, weathered stone cladding and large windows. While it looked different to the Blue Bell Hill branch it copied, they were substantially the same. In 2006 it gained a Coffee Tempo! for a number of years, and later gained a Little Chef Express. In 2015 parts of the building were painted bright red. The restaurant had a very high turnover, but a refinancing deal meant it was spending most of its income on rent.

The filling station has been branded Esso since at least the early 2000s and in 2007 received one of Esso's On the Run cafés with a Costa offering. In 2016, the filling station was acquired by Euro Garages who rebranded the shop to SPAR and replaced the On the Run café with Greggs and Subway concessions.

Following the acquisition of Little Chef by Euro Garages, the restaurant closed in June 2017 and was changed to a Starbucks opening a month later.

EG Group permanently closed their Subway store that was situated inside the filling station, following the 2020 lockdowns.


Countess (23 miles)Services on the A303Sparkford (19 miles)
Countess (23 miles)Euro Garages servicesPodimore (23 miles)