Guide to Asda

Asda
Locations:52 services
Introduced:2020
Predecessors:Co-op, SPAR, Sainsbury's On the Go
Successors:none
See also:Sainsbury's On the Go, EG On The Move

Despite being one of the UK's largest and most well-known grocery chains, Asda have had very little experience at service areas on major roads. This is rapidly changing, with Asda taking over the vast majority of EG Group's facilities in November 2023, including their forecourts, the entire Leon brand, and many food courts.

The newly-acquired sites are branded Asda Express, a name that is also applied to service areas taken over from Co-op. Asda often owns the entire service area complex that the Asda Express store is tied to, turning them into one of the UK's biggest A-road service area operators. They even own old EG Group food courts where, as there is no shop, the Asda name isn't displayed prominently at all. The actual make-up of each site can be quite complicated and some of them lie derelict with little sign that Asda is aware they inherited them at all.

Asda described the Raglan Lodge they inherited as "no longer needed", showing they are consciously slimming down their operation. The Leon brand was offloaded in October 2025.

Roadside History

The former 'Asda On the Move' branded store at Ashby de la Zouch.

Ahead of EG Group's initial purchase of Asda, they announced plans to open Asda On the Move mini-markets in their forecourts and service areas in 2020. This started with a trial in the forecourt shop at Ashby de la Zouch in October.

After the takeover, EG Group's 'Asda On the Move' name became their main shopping brand, replacing SPAR and Sainsbury's On the Go. Initially, some stores opened under an 'Extra Special' format with an extended premium product range. Some stores included new Leon Coffee machines, as well as EG Group's usual foodservice partners, including Subway and Greggs.

The two companies' relationship changed direction in 2023, with Asda taking over EG Group's forecourts and using the 'Asda Express' name. A few sites were retained by EG Group and sold to create the similarly-named EG On the Move. Asda are now rolling out Asda Express to more locations, claiming it is one of the UK's most successful convenience store formats.

Locations

Asda Express can be found at the following signposted service areas: [view on a map - Download KML]

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