Motorway Services Online

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Days Inn: Difference between revisions

m Second Wave of Openings: added Barnsdale Bar
 
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{{Infobox
{{Infobox
|name = Days Inn by Wyndham
|colour = #FFCE01
|colour = #FFCE01
|image = Days Inn Michaelwood North 2016.JPG
|image = Days Inn Michaelwood North 2016.JPG
|locations = 36 motels
|locations = auto
|associated = [[Welcome Break]], [[Roadchef]]
|introduced = 1999
|introduced = 1999
|predecessors = [[Welcome Lodge]], [[Purple Hotels]], [[Premier Inn]]
|usedby = [[Welcome Break]], [[Roadchef]]
|successors = [[Ramada]]
|related = [[Ramada]], Super 8
|seealso = [[Travelodge]]
|predecessors = [[Welcome Lodge]], [[Purple Hotel]], [[Premier Inn]]
|successors = [[Ramada]], Super 8
|website = www.daysinn.co.uk
|website = www.daysinn.co.uk
|country = UK
|country = UK
}}
}}
__NOTOC__
__NOTOC__
Part of [[Welcome Break]]'s aim to revolutionise the public's opinion of motorway services involved re-branding the old [[Welcome Lodge]]s as Days Inn, under [[licensed brand|licence]] from the brand's American owners. These hotels are mostly former [[Travelodge]]s.
After [[Welcome Break]] had split from [[Granada]], they needed to make some changes to stand out as an operator.


Starting in 1999, this was the first time the Days Inn brand had been used in the UK. Unlike other re-branding such as with [[Eat In]], Welcome Break were quite slow to roll it out, with the one at [[Newport Pagnell]] opening 10 years later in April 2009.
In 1999 they announced their hotels would be branded '''Days Inn''', a name used under [[licensed brand|licence]] from the brand's American owners, Wyndham via the British franchise owner, Premier Hotels.
 
Most Welcome Break hotels were first used by [[Travelodge]], and had retained the 'ultra low budget' styling that was common at the time. Under the Days Inn brand, Welcome Break wanted to demonstrate that they were refurbishing each location to a much higher standard, while keeping prices low.
 
A flagship new branch was built at [[Oxford]], and £18million was set aside to refurbish existing properties (worth around £{{inflation|32.58722365|extension=million}}), with the aim being to have 35 hotels open by the following year. In reality progress was slow, and it would be another 10 years before Days Inn replaced Welcome Break's existing lodge brand, [[Welcome Lodge]].


The licence saw Welcome Break actively promote other motels which they ran under the Days Inn name, including one at Waterloo.
The licence saw Welcome Break actively promote other motels which they ran under the Days Inn name, including one at Waterloo.
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After Welcome Break's success, Days Inn's motorway operations took off. Moto introduced it to [[Wetherby]] in 2008 and had planned to open one at [[Cherwell Valley]] and [[Stop 24]], but those plans fell through. The Days Inn brand was used at [[Barnsdale Bar]] after the Travelodge was sold.
After Welcome Break's success, Days Inn's motorway operations took off. Moto introduced it to [[Wetherby]] in 2008 and had planned to open one at [[Cherwell Valley]] and [[Stop 24]], but those plans fell through. The Days Inn brand was used at [[Barnsdale Bar]] after the Travelodge was sold.


In July 2009, Welcome Break took over three [[Purple Hotels]] at [[Extra]] services they re-branded them as Days Inn. Meanwhile Roadchef changed all their motels from [[Premier Inn]] to Days Inn under a separate arrangement in September 2010, hoping for an increase in sales.
In July 2009, Welcome Break took over three [[Purple Hotel]]s at [[Extra]] service areas and re-branded them as Days Inn. Meanwhile Roadchef changed all their motels from [[Premier Inn]] to Days Inn under a separate arrangement in September 2010, hoping for an increase in sales.


Roadchef's motels were previously [[RoadChef Lodge]].
Roadchef's hotels were previously [[RoadChef Lodge]].


===Plateau===
===Plateau===
For their most desirable hotels (those nearer London), Welcome Break used the slightly less Americanised name '''Days Hotel'''.
For their most desirable hotels (those nearer London), Welcome Break used the slightly less Americanised name '''Days Hotel'''.


In September 2013, things started to change as Welcome Break announced a new partnership with more upmarket [[Ramada]].
Things started to change in September 2013, as Welcome Break announced a new partnership with more upmarket [[Ramada]]. Funding was secured to convert more of Welcome Break's Days Inns to Ramada in June 2017, and this process continued for a while. Ramada's include an on-site restaurant.
 
In August 2019, Welcome Break's new owners considered selling all of their hotels, as the firm would be focusing on fuel and food, but concluded they were good for the business.


In June 2017, funding was secured to convert more Welcome Break Days Inns to Ramada, and this process continues slowly.
Meanwhile, Roadchef have converted one of their Days Inn hotels to Super 8, a fellow Wyndham brand. They have suggested that the others could follow suit. The refurbishment will include adding a bar and restaurant, making up for the lack of a sit-down restaurant in many of their main service areas.


==Locations==
==Locations==
Days Inn operate at some services. They are: {{viewonamap}}
Days Inn operate at some service areas. They are: {{viewonamap}}


* [[Abington]] (M74/A74(M))
* [[Abington]] (M74/A74(M))
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* [[Baldock]] (A1/A1(M))
* [[Baldock]] (A1/A1(M))
* [[Birchanger Green]] (M11)
* [[Birchanger Green]] (M11)
* [[Chester]] (M56)
* [[Clacket Lane]] (M25) ''(westbound only)''
* [[Clacket Lane]] (M25) ''(westbound only)''
* [[Cobham]] (M25)
* [[Corley]] (M6)  
* [[Corley]] (M6)  
* [[Durham]] (A1(M))
* [[Durham]] (A1(M))
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===A-road Services===
===A-road Services===
* [[Derby South]] (A6/A50) ''(westbound only)''
* [[Derby South|Derby]] (A6/A50) ''(westbound only)''
* [[Sutton Scotney]] (A34)
* [[Sutton Scotney]] (A34)


===Former Locations===
===Former Locations===
Days Inn used to operate at:
Days Inn used to be found at the following service areas:


* [[Barnsdale Bar]] (A1)
* [[Barnsdale Bar]] (A1)
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* [[Cambridge]] (A14)
* [[Cambridge]] (A14)
* [[Charnock Richard]] (M6)
* [[Charnock Richard]] (M6)
* [[Chester]] (M56)
* [[Cobham]] (M25)
* [[Gordano]] (M5)
* [[Gordano]] (M5)
* [[London Gateway]] (M1) - later branded Days Hotel
* [[London Gateway]] (M1) - later branded Days Hotel

Latest revision as of 01:18, 1 March 2025

Days Inn by Wyndham
Locations:33 services
Related names:Ramada, Super 8
Used by:Welcome Break, Roadchef
Introduced:1999
Predecessors:Welcome Lodge, Purple Hotel, Premier Inn
Successors:Ramada, Super 8
See also:Travelodge
Official Website:
www.daysinn.co.uk

After Welcome Break had split from Granada, they needed to make some changes to stand out as an operator.

In 1999 they announced their hotels would be branded Days Inn, a name used under licence from the brand's American owners, Wyndham via the British franchise owner, Premier Hotels.

Most Welcome Break hotels were first used by Travelodge, and had retained the 'ultra low budget' styling that was common at the time. Under the Days Inn brand, Welcome Break wanted to demonstrate that they were refurbishing each location to a much higher standard, while keeping prices low.

A flagship new branch was built at Oxford, and £18million was set aside to refurbish existing properties (worth around £33million in 2025), with the aim being to have 35 hotels open by the following year. In reality progress was slow, and it would be another 10 years before Days Inn replaced Welcome Break's existing lodge brand, Welcome Lodge.

The licence saw Welcome Break actively promote other motels which they ran under the Days Inn name, including one at Waterloo.

Second Wave of Openings

After Welcome Break's success, Days Inn's motorway operations took off. Moto introduced it to Wetherby in 2008 and had planned to open one at Cherwell Valley and Stop 24, but those plans fell through. The Days Inn brand was used at Barnsdale Bar after the Travelodge was sold.

In July 2009, Welcome Break took over three Purple Hotels at Extra service areas and re-branded them as Days Inn. Meanwhile Roadchef changed all their motels from Premier Inn to Days Inn under a separate arrangement in September 2010, hoping for an increase in sales.

Roadchef's hotels were previously RoadChef Lodge.

Plateau

For their most desirable hotels (those nearer London), Welcome Break used the slightly less Americanised name Days Hotel.

Things started to change in September 2013, as Welcome Break announced a new partnership with more upmarket Ramada. Funding was secured to convert more of Welcome Break's Days Inns to Ramada in June 2017, and this process continued for a while. Ramada's include an on-site restaurant.

In August 2019, Welcome Break's new owners considered selling all of their hotels, as the firm would be focusing on fuel and food, but concluded they were good for the business.

Meanwhile, Roadchef have converted one of their Days Inn hotels to Super 8, a fellow Wyndham brand. They have suggested that the others could follow suit. The refurbishment will include adding a bar and restaurant, making up for the lack of a sit-down restaurant in many of their main service areas.

Locations

Days Inn operate at some service areas. They are: [view on a map - Download KMLrefine search]

A-road Services

Former Locations

Days Inn used to be found at the following service areas:

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