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EG Diner

EG Diner
EG Diner
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Locations:36
Often accompanied by:Burger King, Subway
Used by:EG Group
Introduced:2018
Removed:2018
Predecessors:Little Chef
Successors:KFC, Subway, Greggs

When Euro Garages took over Little Chef, they had a year to stop using the brand name. Euro Garages intended to replace all of these with brands like Starbucks, but the project overran and in January 2018 36 Little Chefs were still open with just a month to go.

As a result, Euro Garages quickly created the name EG Diner to use instead. It was only intended to be a temporary solution to last for a couple of months until the refurbishment programme could be completed.

Branding

EG Diner building.
A typical EG Diner building when it was open.

For the first few months the closest it came to having any branding at all was a lot of bare signs and crudely-covered Little Chef logos. Larger sites had posters stuck around the building with black-and-white photos printed on A4 paper, as staff did their best to get people in the doors despite management's apathy. A few branded vinyls began to be stuck to windows in April 2018.

The menu was almost identical to the Little Chef menu, with trademark names changed and a couple of small price increases. It was printed on laminated paper with a small Euro Garages logo in the corner, if any branding was applied at all. The Early Starter, Olympic Breakfast and Jubilee Pancakes continue as The Early Bird, The Mighty One and Anniversary Pancakes, respectively.

View EG Diner restaurant menu (February 2018, remastered, some variations applied)

Demise

When EG Diner launcheed, Euro Garages still didn't seem certain on what they would be doing with these establishments, which were mostly large restaurants. Some staff had previously suggested they continue as a diner and had been given the impression this would be happening, but Euro Garages were set on using names such as Greggs, Subway and KFC instead.

By October 2018, the eight remaining restaurants were told that any which hadn't been converted by the end of the month would be stripped bare, leaving any adjoining Burger Kings to soldier on alone.

The whole point of Little Chef being sold to Euro Garages was that they would be able to ensure the staff still had work available. In truth, dissatisfaction with the changeover process, the change in job roles, the lengthy refurbishment period and the unwillingness to operate some branches all caused most staff to either quit or face redundancy.

Locations

EG Diner used to be found at:

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