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Fina

Fina
Fina
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Often accompanied by:Kelly's Kitchen, Little Chef
Removed:1999
Successors:Total, Gulf
See also:Elf

Fina was the name used in the UK by Belgian oil company Petrofina.

This well-remembered brand impacted roadside service areas in several ways. Firstly, it was often one of the brands of fuel on offer back when motorway service areas were responsible for offering a range of fuel brands. Under the government's plans for smaller motorway service areas in the 1990s, Fina planned their own motorway site at Durham, though they later sold the majority of it to Roadchef.

Many of their forecourts formed important A-road service areas, especially by the late 1980s when Britain's high-speed A-road network was beginning to take shape. These had brightly-coloured canopies, with their location name usually displayed across the roof.

Fina's biggest impact on British service areas came from their 1987 partnership with Norfolk House, in which they launched a chain of restaurants, called Kelly's Kitchen. Fina hoped that the restaurants would bring more trade through the forecourts which would be paired with them. The restaurants were quickly bought by Little Chef, who ensured many of these became fully signposted service areas. The Fina forecourts next door continued to trade.

Fina merged with Total in 1999 to form "TotalFina". After a few years, all of their forecourts were branded 'Total'.

Locations

Fina could be found at the following signposted service areas: