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Bell services


A491 southbound between Bromsgrove and Stourbridge

Signposted from the road.



map and directions


Single site located between junctions on one side of the road.

This is the service area on the A491 in Worcestershire, not to be confused with Blue Bell Hill in Kent.

The Worcestershire village of Bell End has its own signposted service area, although for some reason it doesn't go by that name.


Outdoor Space: Small grass area in front of forecourt Forecourt: Shell, Londis, Free Cash Machine

Parking Prices

Short stay customer parking is available for cars. No HGV parking is available.

This information is provided to us by third parties. You should always check with staff on site.

Contact Details

🏢 Address:
Bell Service Station
Stourbridge Road

Trivia and History

View inside a petrol station with a SPAR-branded shop in the distance.
The forecourt branded BP and SPAR in 2009.

A pair of petrol stations, one on either side of the road, date back to the early 1960s: northbound was known as Belbroughton service station, and southbound as Bell End service station. The southbound filling station opened in around 1963 and was branded 'National' throughout the 1960s and 1970s.

Plans for a restaurant to join each filling station came in the 1980s, first from Trusthouse Forte, who submitted plans in 1982 to build a Little Chef next to the southbound filling station however this plan was refused. Instead, a northbound Happy Eater was built in 1986, demolishing the former northbound filling station in the process which had been abandoned a few years previous. A children's play area added outside upon opening.

The Happy Eater was converted in 1996 to become the Belbroughton branch of Little Chef. This later closed in 2001 when it was converted to offices and became home to Barberry.

The southbound filling station was branded Fina in the 1980s, rebranding to Gulf in the early 1990s, to Shell in 1998 and to BP in the early 2000s. The site gained a SPAR store in 2009. The filling station then changed back to Shell in around 2014.

The site was later acquired by MFG, who converted the SPAR store to Londis. They hold planning permission to extend the sales building to introduce a Greggs store to the site, which was originally planned as a Subway, and to install one of their 'MFG EV Power' forecourts which will include eight electric vehicle charging bays.

Works commenced on the sales building extension in May 2024, with the new Greggs store set to open in late summer 2024. Plans for the EV charging hub have been dropped in favour of car parking bays for the new Greggs store, along with two new jet wash bays to replace the car wash.


Manor Way (A456 westbound, 8 miles)Services on the A491Hopwood Park (M42, 10 miles)
Strensham (M5 south, 27 miles)