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{{Infobox
{{Infobox
|name = Sainsbury's On the go
|colour = #EE8D02
|colour = #EE8D02
|image = SOtg Bilbrough Top East 2019.jpg
|image = SOtg Bilbrough Top East 2019.jpg
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Supermarket giant '''Sainsbury's''' has made several efforts to get a foot in on the major road network. In 2019, it was introduced to several of [[EG Group]]'s largest services, under the name '''Sainsbury's On the go'''.
Supermarket giant '''Sainsbury's''' has made several efforts to get a foot in on the major road network, but none of them have been especially successful.


The new partnership is focused on its food-to-go line, which is in existing stores under the same brand name. These stores also feature a [[Starbucks on the Go]] machine. It is another sign that one of the main focuses of supermarket retailing is now on convenience stores serving people in a rush.
Until the 1990s, the Sainsbury's business model included building large supermarkets close to major roads. Despite this, none of them became official service stations, although customers used some of them as unofficial ones. Since then, they have targetted road users more directly.


After launching several of these stores in spare units, generally at former [[Little Chef]] sites, EG Group have now introduced the 'Sainsbury's On the go' name to the main shopping area of several petrol stations that they run. It had been announced that each store would receive a [[Krispy Kreme]] stand too but this is no longer the case.
===Sainsbury's On the go===
The most recent effort was called '''Sainsbury's On the go''', and was operated by [[EG Group]].


In March 2020, the first two Sainsbury's On the go store closures happened at [[Alfreton]] and [[Talke]], with staff being made redundant. The majority had closed by April 2021, with many becoming [[SPAR]]. EG Group's purchase of Asda, which went public in September 2020, gave them further reason to stop using the Sainsbury's brand, with a corresponding '[[Asda|ASDA On the Move]]' being trialled.
It launched in 2019 and focused on Sainsbury's' food-to-go offer. Each store also had a [[Starbucks on the Go]] machine.


===Sainsbury's and Major Roads===
Initially the stores took up a spare unit, usually at old [[Little Chef]] sites. EG Group then started using the 'Sainsbury's On the go' name to describe the main shopping area of their filling stations. For Sainsbury's, it was an opportunity to break away from the traditional 'big box' supermarket format, and to focus on the increasingly important convenience store market.
Previously, following the success of [[M&S Simply Food]], [[Welcome Break]] trialled a branch of Sainsbury's' existing convenience brand '''Sainsbury's Local''' at [[Birchanger Green]] in 2006. This was closed and they later worked with the more upmarket [[Waitrose]].


Sainsbury's Local then had a partnership with [[Euro Garages]], but again this didn't last long and they became [[SPAR]]. The new partnership is with the same company but the offering is more similar to the SPAR model.
The first two closures happened in March 2020, with staff being made redundant at [[Alfreton]] and [[Talke]]. The majority had closed by April 2021, with many becoming [[SPAR]].


Until the 1990s, the Sainsbury's business model included building large supermarkets close to major roads. Despite this, none of them became official service stations, although customers used some of them as unofficial ones.
EG Group's purchase of Asda, which went public in September 2020, gave them further reason to stop using the Sainsbury's brand, with a corresponding '[[Asda|ASDA On the Move]]' being trialled.
 
===Sainsbury's Local===
Previously, following the success of [[M&S Simply Food]], [[Welcome Break]] trialled a branch of Sainsbury's' existing convenience brand '''Sainsbury's Local''' at [[Birchanger Green]] in 2006. This closed after a six month trial, and Welcome Break later worked with the more upmarket [[Waitrose]].
 
The Highways Agency had expressed concern that the supermarket would breach the [[destination in its own right]] rule that was in place at the time, but they were assured that it was more of a convenience store than a supermarket.
 
Sainsbury's Local then had a partnership with [[Euro Garages]], but again this didn't last long and they became [[SPAR]]. Unlike the more recent Sainsbury's On the go trial, the Sainsbury's Local stores had more in common with an ordinary branch of Sainsbury's.


==Locations==
==Locations==
Sainsbury's used to be found at the following signposted service areas:
Sainsbury's on the go used to be found at the following signposted service areas:


* [[Alfreton|Alfreton (Sainsbury's On the go)]] (A38)
* [[Alfreton)]] (A38)
* [[Bangor|Bangor (Sainsbury's On the go - forecourt and amenity building)]] (A5/A55)
* [[Bangor|Bangor (forecourt and amenity building)]] (A5/A55)
* [[Birchanger Green|Birchanger Green (Sainsbury's Local)]] (M11/A120)
* [[Canley Ford]] (A45)
* [[Canley Ford|Canley Ford (Sainsbury's On the go)]] (A45)
* [[Countess]] (A303)
* [[Countess|Countess (Sainsbury's On the go)]] (A303)
* [[Heath]] (A617)
* [[Newton Park|Forest Park (Sainsbury's On the go)]] (A167)
* [[Hogs Back]] (A31)
* [[Heath|Heath (Sainsbury's On the go)]] (A617) ''(eastbound only)''
* [[Ilminster]] (A303)
* [[Hogs Back|Hogs Back (Sainsbury's On the go)]] (A31)
* [[Markham Vale]] (M1)
* [[Ilminster|Ilminster (Sainsbury's On the go)]] (A303)
* [[Marston Moretaine]] (A421)
* [[Markham Vale|Markham Vale (Sainsbury's On the go)]] (M1)
* [[Podimore]] (A303)
* [[Marston Moretaine|Marston Moretaine (Sainsbury's On the go)]] (A421)
* [[Ross Spur]] (A449)
* [[Podimore|Podimore (Sainsbury's On the go)]] (A303)
* [[Saltash]] (A38)
* [[Ross Spur|Ross Spur (Sainsbury's On the go)]] (A449) ''(south-westbound only)''
* [[Shrewsbury]] (A5/A49)
* [[Saltash|Saltash (Sainsbury's On the go)]] (A38)
* [[Tamworth|Tamworth (forecourt)]] (M42)
* [[Shrewsbury|Shrewsbury (Sainsbury's On the go)]] (A5/A49)
* [[Thorpe on the Hill]] (A46)
* [[Tamworth|Tamworth (forecourt - Sainsbury's On the go)]] (M42)
* [[Thrapston]] (A14/A45)
* [[Thorpe on the Hill|Thorpe on the Hill (Sainsbury's On the go)]] (A46)
* [[Warminster]] (A36/A350)
* [[Thrapston|Thrapston (Sainsbury's On the go)]] (A14/A45)
* [[Warminster|Warminster (Sainsbury's On the go)]] (A36/A350)
<!-- TALKE PITS IS NOT A SERVICE STATION -->
<!-- TALKE PITS IS NOT A SERVICE STATION -->


[[Category:Former Brands]]
[[Category:Former Brands]]

Revision as of 22:51, 2 February 2022

Sainsbury's
Sainsbury's
Camera icon
Camera icon
34 more photos in the gallery
Introduced:2019
Removed:2022
Successors:SPAR
Official Website:
www.sainsburys.co.uk

Supermarket giant Sainsbury's has made several efforts to get a foot in on the major road network, but none of them have been especially successful.

Until the 1990s, the Sainsbury's business model included building large supermarkets close to major roads. Despite this, none of them became official service stations, although customers used some of them as unofficial ones. Since then, they have targetted road users more directly.

Sainsbury's On the go

The most recent effort was called Sainsbury's On the go, and was operated by EG Group.

It launched in 2019 and focused on Sainsbury's' food-to-go offer. Each store also had a Starbucks on the Go machine.

Initially the stores took up a spare unit, usually at old Little Chef sites. EG Group then started using the 'Sainsbury's On the go' name to describe the main shopping area of their filling stations. For Sainsbury's, it was an opportunity to break away from the traditional 'big box' supermarket format, and to focus on the increasingly important convenience store market.

The first two closures happened in March 2020, with staff being made redundant at Alfreton and Talke. The majority had closed by April 2021, with many becoming SPAR.

EG Group's purchase of Asda, which went public in September 2020, gave them further reason to stop using the Sainsbury's brand, with a corresponding 'ASDA On the Move' being trialled.

Sainsbury's Local

Previously, following the success of M&S Simply Food, Welcome Break trialled a branch of Sainsbury's' existing convenience brand Sainsbury's Local at Birchanger Green in 2006. This closed after a six month trial, and Welcome Break later worked with the more upmarket Waitrose.

The Highways Agency had expressed concern that the supermarket would breach the destination in its own right rule that was in place at the time, but they were assured that it was more of a convenience store than a supermarket.

Sainsbury's Local then had a partnership with Euro Garages, but again this didn't last long and they became SPAR. Unlike the more recent Sainsbury's On the go trial, the Sainsbury's Local stores had more in common with an ordinary branch of Sainsbury's.

Locations

Sainsbury's on the go used to be found at the following signposted service areas: