Guide to reStore

reStore
Locations:up to 20
Used by:Roadchef
Introduced:2001
Removed:2009
Predecessors:SPAR, RoadShop
Successors:WHSmith

This is the British motorway shop. For the Irish fuel shop, see Topaz.

reStore was Roadchef's own-brand name of shop. It was introduced as part of a rebranding in 2001, which updated the main Roadchef logo and onRoute café to all use a similar style.

As a shop, it was a standard newsagent-style affair. Historically the products sold in shops had been heavily regulated, so most of the shopping areas at the time were very small and limited in range.

In 2009, motorway service area operators all started to realise that the products they were selling was similar to the range available at WHSmith Travel stores. As the industry was moving towards adopting as many high street brand names as possible, Roadchef decided to roll route WHSmith franchises across their estate.

The old RoadShop branding.

Prior to using reStore, Roadchef used the name 'RoadShop'. This was styled to look like their previous logo. They also had a small experiment with SPAR in 2003, which they said would lead to SPAR replacing reStore, but this didn't happen. More than 10 years later, SPAR was eventually rolled out by Roadchef, this time as a secondary store.

Locations

reStore used to be found at all Roadchef service areas: