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Game Zone: Difference between revisions

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{{Infobox
{{Infobox
|locations =
|locations = auto
|image = Michaelwood South Welcome Break Gaming 2016.JPG
|image = Game Zone Michaelwood South 2024.jpg
|removed =
|removed =
|colour = #44508D
|colour = #3d4743
|font =  
|font =  
|openinghours = 24 hours
|openinghours = 24 hours
|introduced = 2008
|introduced = 1987
|predecessors = Game Zone
|predecessors = Welcome Break Gaming
|successors = Game Zone
|usedby = [[Welcome Break]]
|website = www.welcomebreak.co.uk/about-us/gaming
|seealso = [[Jackpot 500|Jackpot £500]], [[Lucky Coin]], [[Quicksilver]]
|successors = Welcome Break Gaming
|website = https://welcomebreak.co.uk/brands/gamezone/
|country = UK
|country = UK
}}
}}
[[File:Game Zone early logo.jpg|250px|thumb|right|alt=Welcome Break Game Zone.|Old Game Zone branding.]]


'''Welcome Break Gaming''' is, unsurprisingly, the chosen name of [[Welcome Break]]'s own-brand games arcade. Located at most of Welcome Break services, they provide an electronic gaming/gambling facility, sometimes called 'amusement with prize'.
'''Game Zone''' is the long-time branding used by Welcome Break to describe their own game arcades. Located at most of Welcome Break services, they provide an electronic gaming/gambling facility, sometimes called 'amusement with prize'.


Welcome Break have admitted this facility is aimed at lorry drivers taking a legal rest break, and that it is a highly profitable operation. This would be true for other operators' equivalents too. To ensure gambling legislation is followed, units are watched by a member of staff, either directly or remotely.
Welcome Break have admitted this facility is aimed at lorry drivers taking a legal rest break, and that it is a highly profitable operation. This would be true for other operators' equivalents too. To ensure gambling legislation is followed, units are watched by a member of staff, either directly or remotely.


Since 1987 this brand had been known as '''Game Zone''', which had occupied several logos including one showing a speedometer and another with a compass. The name was brought more in line with the rest of Welcome Break's new branding as part of their refreshed image introduced in 2008.  
The branding dates back to 1987. Since then it has held several logos, including one showing a speedometer and another with a compass.


Game Zone is now making a reappearance; it was introduced to [[Fleet]] southbound in 2015 and to the newly rebuilt [[Sarn Park]] in 2016, amongst other refurbished Welcome Break sites. In September 2018 Welcome Break registered a new Game Zone logo, in a green colour.
The entertainment centres are provided by Inspired Entertainment on behalf of Welcome Break.


In 2003, Welcome Break registered the names '''Spin Spin Spin''', '''Win B4U Go''', '''Spin B4U Win'''. It's not clear whether these were contenders to replace Game Zone, or just a particular arcade machine.
===Rebranding===
[[File:Welcome Break Gaming Oxford 2024.jpg|The Welcome Break Gaming logo, designed in 2008 but still being used in 2024.|alt=Sign saying Welcome Break Gaming in a large font.|thumb|250px|right]]
In 2003, Welcome Break registered the names '''Spin Spin Spin''', '''Win B4U Go''', '''Spin B4U Win'''. It's not clear whether these were contenders to replace Game Zone, or just a particular arcade machine. The Game Zone branding continued to be used regardless.
 
As part of Welcome Break's new and simplified corporate identity which was launched in 2008, Game Zone was rebranded '''Welcome Break Gaming''', using a similar styling to their new corporate logo. This simpler brand was used everywhere until 2015, when the old Game Zone name was reintroduced to [[Fleet|Fleet south-westbound]], followed by several other new and refurbished sites.
 
Welcome Break launched a new Game Zone styling in 2021, which was based on their new corporate logo. This continued to replace Welcome Break Gaming, with the final legacy sites being replaced over the summer of 2024.


==Locations==
==Locations==
Welcome Break Gaming and Game Zone are located at:
[[File:Game Zone early logo.jpg|250px|thumb|right|alt=Sign saying Game Zone, with the letters themed like a steering wheel, above a busy game arcade.|Game Zone branding, pictured in 2005.]]
*[[Abington]] (M74/A74(M))
Game Zone is located at most Welcome Break service areas. They are: {{viewonamap}}
*[[Birchanger Green]] (M11)
 
*[[Burtonwood]] (M62)
* [[Abington]] (M74/A74(M))
*[[Cardiff Gate]] (M4)
* [[Birchanger Green]] (M11/A120)
*[[Charnock Richard]] (M6)
* [[Burtonwood]] (M62)
*[[Corley]] (M6)
* [[Cardiff Gate]] (M4)
*[[Fleet]] (M3)
* [[Charnock Richard]] (M6)
*[[Gordano]] (M5)
* [[Corley]] (M6)
*[[Gretna]] (A74(M))
* [[Fleet]] (M3)
*[[Hartshead Moor]] (M62)
* [[Gordano]] (M5)
*[[Hopwood Park]] (M42)
* [[Gretna]] (A74(M))
*[[Keele]] (M6)
* [[Hartshead Moor]] (M62)
*[[Leicester Forest East]] (M1)
* [[Hopwood Park]] (M42)
*[[London Gateway]] (M1)
* [[Keele]] (M6)
*[[Membury]] (M4)
* [[Leicester Forest East]] (M1)
*[[Michaelwood]] (M5)
* [[London Gateway]] (M1)
*[[Newport Pagnell]] (M1)
* [[Membury]] (M4)
*[[Oxford]] (M40/A40)
* [[Michaelwood]] (M5)
*[[Peartree]] (A34)
* [[Newark]] (A1)
*[[Sarn Park]] (M4)
* [[Newport Pagnell]] (M1)
*[[Sedgemoor (North)]] (M5)
* [[Oxford]] (M40/A40)
*[[South Mimms]] (M25/A1(M))
* [[Peartree]] (A34/A44)
*[[Telford]] (M54)
* [[Rotherham]] (M1)
*[[Warwick]] (M40)
* [[Rothwell Truckstop]] (A14)
*[[Woodall]] (M1)
* [[Sarn Park]] (M4)
* [[Sedgemoor (North)|Sedgemoor]] (M5) ''(northbound only)''
* [[South Mimms]] (M25/A1(M)/A1)
* [[Telford]] (M54)
* [[Warwick]] (M40)
* [[Woodall]] (M1)


[[Category:Brands]][[Category:Welcome Break]]
[[Category:Brands]][[Category:Welcome Break]]

Latest revision as of 17:53, 27 February 2025

Game Zone
Locations:28 services
Used by:Welcome Break
Introduced:1987
Predecessors:Welcome Break Gaming
Successors:Welcome Break Gaming
Typical opening hours:24 hours
See also:Jackpot £500, Lucky Coin, Quicksilver

Game Zone is the long-time branding used by Welcome Break to describe their own game arcades. Located at most of Welcome Break services, they provide an electronic gaming/gambling facility, sometimes called 'amusement with prize'.

Welcome Break have admitted this facility is aimed at lorry drivers taking a legal rest break, and that it is a highly profitable operation. This would be true for other operators' equivalents too. To ensure gambling legislation is followed, units are watched by a member of staff, either directly or remotely.

The branding dates back to 1987. Since then it has held several logos, including one showing a speedometer and another with a compass.

The entertainment centres are provided by Inspired Entertainment on behalf of Welcome Break.

Rebranding

Sign saying Welcome Break Gaming in a large font.
The Welcome Break Gaming logo, designed in 2008 but still being used in 2024.

In 2003, Welcome Break registered the names Spin Spin Spin, Win B4U Go, Spin B4U Win. It's not clear whether these were contenders to replace Game Zone, or just a particular arcade machine. The Game Zone branding continued to be used regardless.

As part of Welcome Break's new and simplified corporate identity which was launched in 2008, Game Zone was rebranded Welcome Break Gaming, using a similar styling to their new corporate logo. This simpler brand was used everywhere until 2015, when the old Game Zone name was reintroduced to Fleet south-westbound, followed by several other new and refurbished sites.

Welcome Break launched a new Game Zone styling in 2021, which was based on their new corporate logo. This continued to replace Welcome Break Gaming, with the final legacy sites being replaced over the summer of 2024.

Locations

Sign saying Game Zone, with the letters themed like a steering wheel, above a busy game arcade.
Game Zone branding, pictured in 2005.

Game Zone is located at most Welcome Break service areas. They are: [Download KMLrefine search]