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Arlo's: Difference between revisions

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|colour = #EEEEE8
|colour = #EEEEE8
|font = #0A1212
|font = #0A1212
|locations = 1 [[Moto]] site
|locations = 8 [[Moto]] sites
|introduced = 2015
|introduced = 2015
|gallery = Arlos
|gallery = Arlos
|removed = 2019/2020
|removed = 2020
|predecessors = [[EDC]], [[Upper Crust]]
|predecessors = [[EDC]], [[Upper Crust]]
|successors = [[KFC]]
|successors = [[KFC]]
Line 14: Line 14:
}}
}}


Arlo's is perhaps [[Moto]]'s last effort at a [[Own brand|self-branded]], sit-down restaurant. It was first introduced to [[Chieveley]] in 2015 and was rolled out to Moto's neighbouring services during the first half of 2016.
Arlo's was perhaps [[Moto]]'s last effort at a [[Own brand|self-branded]], sit-down restaurant. It was first introduced to [[Chieveley]] in 2015 and was rolled out to Moto's neighbouring services during the first half of 2016.


Arlo's is themed around a patisserie, and its introduction is usually accompanied by a thorough redesign of the serving area, using more lavish furnishings that one would expect to find in a motorway café. Unusually for Moto, the coffee served is not Costa but Extract Coffee Roasters.
Arlo's was themed around a patisserie, and its introduction is usually accompanied by a thorough redesign of the serving area, using more lavish furnishings than one would expect to find in a motorway café. Unusually for Moto, the coffee served was not Costa but Extract Coffee Roasters.


Arlo's was one of a number of catering experiments Moto were looking at around the same time. Others included a franchised branch of [[Harvester]], and a pub brand called [[Bar & Grill]]. Although Arlo's is functionally the same as the [[EDC]] it replaced, the revised menu and layout created a fresher appeal which Moto hoped would see a higher turnover.
Arlo's was one of a number of catering experiments Moto were looking at around the same time. Others included a franchised branch of [[Harvester]], and a pub brand called [[Bar & Grill]]. Although Arlo's was functionally the same as the [[EDC]] it replaced, the revised menu and layout created a fresher appeal which Moto hoped would see a higher turnover.


Out of these brands Arlo's appeared to be the most successful, and became one of Moto's preferred catering brands. Arlo's was included in plans for new services, but it still wasn't introduced to many existing sites as fitting it out can be expensive.
Out of these brands Arlo's appeared to be the most successful, and became one of Moto's preferred catering brands. Arlo's was included in plans for new services, but for a while it still wasn't introduced to many existing sites as fitting it out can be expensive.


===Downfall===
===Downfall===
[[File:Reading WB EM Arlos.jpg|250px|thumb|right|alt=Breakfast @ Arlo's.|A much smaller Breakfast @ Arlo's branch.]]
In early 2019, the Reading and Wetherby branches were made smaller. Under the new title '''Breakfast @ Arlo's''', these branches were only open in the mornings to serve breakfast. In the afternoon, the same unit would be re-branded [[Chow]]. By combining the two Moto were able to save more space for more fast food units.
In early 2019, the Reading and Wetherby branches were made smaller. Under the new title '''Breakfast @ Arlo's''', these branches were only open in the mornings to serve breakfast. In the afternoon, the same unit would be re-branded [[Chow]]. By combining the two Moto were able to save more space for more fast food units.


Further changes came later in the year. Moto stopped promoting Arlo's in November 2019, and a few weeks later the majority of Arlo's restaurants were closed. This leaves more space for popular fast food names, but is further evidence that the sit-down restaurant trade is being removed from the motorway network almost entirely.
Further changes came later in the year. Moto stopped promoting Arlo's in November 2019, and a few weeks later the majority of Arlo's and Breakfast @ Arlo's restaurants were closed. This left more space for popular fast food names, but is further evidence that the sit-down restaurant trade is being removed from the motorway network almost entirely.


In 2020, The Arlo's brand was removed from the Moto website completely with all of their brands focusing more on fast food and food to go options.
The final branches had closed by 2020.


===Former Locations===
===Locations===
Arlo's used to be found at the following services:
Arlo's used to be found at the following services:


* [[Cherwell Valley]] (M40/A43)
* [[Cherwell Valley]] (M40/A43)
* [[Chieveley]] (M4/A34)
* [[Exeter]] (M5)
* [[Exeter]] (M5)
* [[Lancaster]] (M6)
* [[Lancaster]] (M6)
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* [[Toddington]] (M1)
* [[Toddington]] (M1)
* [[Wetherby]] (A1(M))
* [[Wetherby]] (A1(M))
* [[Chieveley]] (M4/A34)
{{bottomnav|comments=Moto}}


[[Category:Brands]][[Category:2010s]]
[[Category:Former Brands]][[Category:2010s]]

Revision as of 15:39, 3 March 2020

Arlo's
Arlo's
Camera icon
Camera icon
36 more photos in the gallery
Locations:8 Moto sites
Introduced:2015
Removed:2020
Predecessors:EDC, Upper Crust
Successors:KFC

Arlo's was perhaps Moto's last effort at a self-branded, sit-down restaurant. It was first introduced to Chieveley in 2015 and was rolled out to Moto's neighbouring services during the first half of 2016.

Arlo's was themed around a patisserie, and its introduction is usually accompanied by a thorough redesign of the serving area, using more lavish furnishings than one would expect to find in a motorway café. Unusually for Moto, the coffee served was not Costa but Extract Coffee Roasters.

Arlo's was one of a number of catering experiments Moto were looking at around the same time. Others included a franchised branch of Harvester, and a pub brand called Bar & Grill. Although Arlo's was functionally the same as the EDC it replaced, the revised menu and layout created a fresher appeal which Moto hoped would see a higher turnover.

Out of these brands Arlo's appeared to be the most successful, and became one of Moto's preferred catering brands. Arlo's was included in plans for new services, but for a while it still wasn't introduced to many existing sites as fitting it out can be expensive.

Downfall

Breakfast @ Arlo's.
A much smaller Breakfast @ Arlo's branch.

In early 2019, the Reading and Wetherby branches were made smaller. Under the new title Breakfast @ Arlo's, these branches were only open in the mornings to serve breakfast. In the afternoon, the same unit would be re-branded Chow. By combining the two Moto were able to save more space for more fast food units.

Further changes came later in the year. Moto stopped promoting Arlo's in November 2019, and a few weeks later the majority of Arlo's and Breakfast @ Arlo's restaurants were closed. This left more space for popular fast food names, but is further evidence that the sit-down restaurant trade is being removed from the motorway network almost entirely.

The final branches had closed by 2020.

Locations

Arlo's used to be found at the following services: