Motorway Services Online

Retrieved from "https://motorwayservices.uk"

Arlo's: Difference between revisions

← Older editNewer edit →
Visual
m changed lead-in
m slight re-write
Line 14: Line 14:
}}
}}


Arlo's is [[Moto]]'s [[Own brand|self-branded]] restaurant. It was first introduced to [[Chieveley]] in 2015 and was rolled out to Moto's neighbouring services during the first half of 2016.
Arlo's is perhaps [[Moto]]'s last effort at a [[Own brand|self-branded]], sit-down restaurant. It was first introduced to [[Chieveley]] in 2015 and was rolled out to Moto's neighbouring services during the first half of 2016.


It is themed around a patisserie, usually accompanied by a thorough redesign of the serving area. Unusually for Moto, the coffee served is not Costa but Extract Coffee Roasters.
Arlo's is themed around a patisserie, and its introduction is usually accompanied by a thorough redesign of the serving area, using more lavish furnishings that one would expect to find in a motorway café. Unusually for Moto, the coffee served is not Costa but Extract Coffee Roasters.


Although it is functionally the same as the [[EDC]] it replaced, the revised menu and layout created a fresher appeal and one which Moto hopes will see a higher turnover. It has now become one of their preferred catering brands, but there still aren't many branches, as its introduction is usually accompanied by a thorough refurbishment.
Arlo's was one of a number of catering experiments Moto were looking at around the same time. Others included a franchised branch of [[Harvester]], and a pub brand called [[Bar & Grill]]. Although Arlo's is functionally the same as the [[EDC]] it replaced, the revised menu and layout created a fresher appeal which Moto hoped would see a higher turnover.


Arlo's was one of a number of catering experiments Moto were looking at around the same time. Others included franchised branches of [[Harvester]], and a pub brand called [[Bar & Grill]].
Out of these brands Arlo's appeared to be the most successful, and became one of Moto's preferred catering brands. Arlo's was included in plans for new services, but it still wasn't introduced to many existing sites as fitting it out can be expensive.


In early 2019, the Reading and Wetherby branches were made smaller. Under the new title '''Breakfast @ Arlo's''', they were only open in the mornings to serve breakfast, with [[Chow]] taking over the same unit in the afternoon. In doing so they were able to save space for more popular fast food units.
===Downfall===
In early 2019, the Reading and Wetherby branches were made smaller. Under the new title '''Breakfast @ Arlo's''', these branches were only open in the mornings to serve breakfast. In the afternoon, the same unit would be re-branded [[Chow]]. By combining the two Moto were able to save more space for more fast food units.


Further changes came later in the year. Moto stopped promoting Arlo's in November 2019, and a few weeks later the majority of Arlo's restaurants were closed. This leaves more space for popular fast food names, but is further evidence that the sit-down restaurant trade is being phased out.
Further changes came later in the year. Moto stopped promoting Arlo's in November 2019, and a few weeks later the majority of Arlo's restaurants were closed. This leaves more space for popular fast food names, but is further evidence that the sit-down restaurant trade is being removed from the motorway network almost entirely.


==Locations==
==Locations==
Line 44: Line 45:
{{bottomnav|comments=Moto}}
{{bottomnav|comments=Moto}}


[[Category:Brands]]
[[Category:Brands]][[Category:2010s]]

Revision as of 20:02, 7 January 2020

Arlo's
Arlo's
Camera icon
Camera icon
36 more photos in the gallery
Locations:2
Introduced:2015
Removed:most in 2019
Predecessors:EDC, Upper Crust
Successors:KFC

Arlo's is perhaps Moto's last effort at a self-branded, sit-down restaurant. It was first introduced to Chieveley in 2015 and was rolled out to Moto's neighbouring services during the first half of 2016.

Arlo's is themed around a patisserie, and its introduction is usually accompanied by a thorough redesign of the serving area, using more lavish furnishings that one would expect to find in a motorway café. Unusually for Moto, the coffee served is not Costa but Extract Coffee Roasters.

Arlo's was one of a number of catering experiments Moto were looking at around the same time. Others included a franchised branch of Harvester, and a pub brand called Bar & Grill. Although Arlo's is functionally the same as the EDC it replaced, the revised menu and layout created a fresher appeal which Moto hoped would see a higher turnover.

Out of these brands Arlo's appeared to be the most successful, and became one of Moto's preferred catering brands. Arlo's was included in plans for new services, but it still wasn't introduced to many existing sites as fitting it out can be expensive.

Downfall

In early 2019, the Reading and Wetherby branches were made smaller. Under the new title Breakfast @ Arlo's, these branches were only open in the mornings to serve breakfast. In the afternoon, the same unit would be re-branded Chow. By combining the two Moto were able to save more space for more fast food units.

Further changes came later in the year. Moto stopped promoting Arlo's in November 2019, and a few weeks later the majority of Arlo's restaurants were closed. This leaves more space for popular fast food names, but is further evidence that the sit-down restaurant trade is being removed from the motorway network almost entirely.

Locations

We understand that the following Arlo's restaurants are still open:

Former Locations

Arlo's used to be found at the following services:

Visitor Feedback

Visitors can leave public feedback on their experience by logging into the CommentBox app. You can do so quickly below:


Views expressed in these comments are those of the individual contributor. User accounts are managed by CommentBox.io. Registration helps prevent automated spam.
We ask the companies named to check here, but we can't force them to do so.

Main Page | Photo Gallery