A31 westbound between Southampton and Ringwood
Signposted from the road.
SO43 7GN
map and directions
Single site located between junctions on one side of the road.
This service area was once defined by its large restaurant, but it's now just a hotel and a petrol station.
The site is connected to the local area by a public footpath. It is possible to walk to the Rufus Stone itself, which is difficult to drive to from the A31 westbound, but it's a 15-minute trek across the Forest. Do remember that parking is limited.
Facilities
Amenities: Travelodge Outdoor Space: Some grass space by hotel; access to New Forest walking routes Forecourt: Esso, Londis, Costa Express, f'real Milkshakes
Parking Prices
Short stay parking is provided for cars only. No HGV parking is available.
This information is provided to us by third parties. You should always check with staff on site.
Contact Details
🏢 Address:
Ringwood Road
Stoney Cross
Lyndhurst
Hampshire
SO43 7GN
Trivia and History
The main building here looks a little grand for a Travelodge, and that's because it was originally the Compton Arms Hotel. The hotel had a large annexe and courtyard, and it had its own restaurant which by the 1980s was called Tally Ho. There was a tourist information centre outside.
To the west of the Compton Arms Hotel was a small petrol station, set far back from the road, which also provided access to garages, workshops and stables.
The area would have seen its value increase when the A31 was selected as the main road to the coast in the 1940s, when the dual carriageway here was opened in the 1960s (and the section to the west in 1975), and also when the M27 opened in 1972.
Forecourt
The forecourt was originally branded Esso and was acquired by Mobil in 1991, who redeveloped it. It was then sold to Q8 in 1994, and re-branded to Pace in 2004.
By 2007 it had been acquired by Total, and then it re-branded to Esso by 2011. It was acquired by MRH in 2015, who added their Hursts store to the site.
The filling station was acquired by MFG in 2018, following the merger of MFG with MRH. MFG had looked at extending the forecourt shop, but later rebranded the shop to Londis in 2020 instead.
New Uses For The Compton Arms Hotel
A site upgrade was proposed in 1984, which would have seen full slip roads built to provide access in and out the site. The entry slip would have run close to the hotel building, with parking spaces provided there. Further changes were proposed in 1986 by Europrop Ltd, who proposed re-building the petrol station and building a new restaurant building by the garages.
These proposals were dropped when the rapidly-expanding Trusthouse Forte acquired the premises. They turned the ground floor of the hotel into the Stoney Cross branch of Little ChefHistory, and the upstairs area into a Forte Travelodge. They developed a car park around the back of the hotel building, although a lot of the grounds at the rear were left to nature.
A Coffee Stop was soon added to the restaurant, but much of the building remained unused, and the annexe was eventually demolished.
While Little Chef and Travelodge were owned by Granada in 1999, they described the grounds as "poorly maintained" and "unattractive". They proposed demolishing the hotel building, replacing it with a new 40-bed Travelodge. A separate 80-seat Little Chef would then be built in part of the car park. This proposal was refused by the local authority.
Demise
A Burger King franchise was added to the restaurant in 2000, and a Coffee Tempo! was added in 2006. That Coffee Tempo! was later replaced by Little Chef Express.
The Little Chef and Travelodge sharing the same building made sense when the two were the same company. When Travelodge sold Little Chef in 2005, Travelodge kept all of the valuable assets, meaning that the Rufus Stone branch had little of value for Little Chef.
Soon after the company was acquired by EG Group, this restaurant closed in March 2017, probably with the intention of converting it to another brand. No changes were made and the restaurant re-opened later in the year. EG Group's rights to the Little Chef name expired at the end of the year, so they removed the branding and called it EG Diner.
That EG Diner closed on 11 June 2018. The building was then thoroughly refurbished, with a Greggs and Subway opening under EG Group branding. By summer 2019 that Greggs and Subway had both closed, leaving just the hotel in that large building. The former restaurant area is now up to let.
Alternatives
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| Rownhams (M27, 9 miles) | Services on the A31 | Picket Post (6 miles) |
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