Motorway Services Online

Retrieved from "https://motorwayservices.uk"

Own brand: Difference between revisions

← Older edit
Visual
Oscar (message wall | contribs)
users-p
45 edits
No edit summary
m removed reference to Coffee Tempo! because Little Chef were basically the operator of most CT sites
 
(4 intermediate revisions by 2 users not shown)
Line 6: Line 6:
In the early days of motorway services, they were almost entirely made up of own-brands. Many operators have found these to be toxic, as they become tarnished by the poor reputation of motorway services even if they were actually pretty good. Initially, this was tackled by regularly changing names and styling. Today, franchising, licensing and leasing units are more popular solutions, as it allows the use of more popular names and avoids any development work.
In the early days of motorway services, they were almost entirely made up of own-brands. Many operators have found these to be toxic, as they become tarnished by the poor reputation of motorway services even if they were actually pretty good. Initially, this was tackled by regularly changing names and styling. Today, franchising, licensing and leasing units are more popular solutions, as it allows the use of more popular names and avoids any development work.


Despite this, own-brands continue to be found at a lot of services, and there have been some success stories. [[Westmorland]] is probably the most well-known example.
Despite this, own-brands continue to be found at a lot of service areas, and there have been some success stories. [[Westmorland]] is probably the most well-known example.


Although with motorway services most own-brands tend to be owned by [[Operator (definition)|operators]], they can be seen within brands too, such as [[Little Chef]]'s [[Coffee Tempo!]].
Some more recent examples of own-brands:


Some more recent examples of own-brands:
* [[The Garden Square Deli]] - ''Roadchef restaurant''
* [[Arlo's]] - ''Moto restaurant''
* [[The Good Breakfast]] - ''Welcome Break breakfast restaurant''
* [[The Burger Company]] - ''Former Roadchef fast food outlet''
* [[Arlo's]] - ''former Moto restaurant''
* [[Coffee Primo]] - ''former Welcome Break coffee shop''
* [[The Burger Company]] - ''former Roadchef fast food outlet''
* [[Eat & Drink Co]] - ''Moto restaurant''
* [[Coffee Primo]] - ''former Welcome Break coffee shop, heavily promoted''
* [[Eat & Drink Co]] - ''former Moto restaurant''
* [[Eat In]] - ''former Welcome Break restaurant''
* [[Eat In]] - ''former Welcome Break restaurant''
* [[Entrempts]] - ''former Extra restaurant''
* [[Entrempts]] - ''former Extra restaurant''
* [[Hot Food Co.]] - ''Roadchef restaurant''
* [[Hot Food Co|Hot Food Co]] - ''Roadchef restaurant''
* [[Fresh Food Café]] - ''Roadchef cafe''
* [[Fresh Food Café]] - ''Roadchef cafe''
* [[Pizza Piazza]]
* [[Pizza Piazza]]
* [[reStore]] - ''former Roadchef shop''
* [[reStore]] - ''former Roadchef shop''
* [[Scoop]]
* [[Scoop]] - ''former Moto shop''


[[Category:Terminology]]
[[Category:Terminology]]

Latest revision as of 21:29, 9 July 2022

onRoute branding.
An example of a short-lived restaurant name.

Own-brands (or self-brands) are names created and managed by the company running them.

The most common alternative to an own-brand is a franchise, but with own-branding the owner is able to take all the income from sales. A successful own-brand could also be used to promote the company that own it.

In the early days of motorway services, they were almost entirely made up of own-brands. Many operators have found these to be toxic, as they become tarnished by the poor reputation of motorway services even if they were actually pretty good. Initially, this was tackled by regularly changing names and styling. Today, franchising, licensing and leasing units are more popular solutions, as it allows the use of more popular names and avoids any development work.

Despite this, own-brands continue to be found at a lot of service areas, and there have been some success stories. Westmorland is probably the most well-known example.

Some more recent examples of own-brands: