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Hardwicke services


A38 at Cross Keys Roundabout
(also accessible to traffic on the B4008)

Signposted from the road.



map and directions


Single site located at a junction.

Hardwicke is a small service area for the local A38, but in practice most of its work comes from the B-road which links Gloucester to the M5.


Catering: McDonald's Drive Thru Outdoor Space: Small grass area in restaurant car park Charging Points: bp pulse 150kW CCS Forecourt: BP, M&S Simply Food, Wild Bean Café, Jet Wash, Free Cash Machine

Parking Prices

Use of the BP forecourt is limited to 30 minutes maximum stay for all vehicles from entry to exit of the site and is strictly enforced.

Parking within the McDonald's car park is limited to 90 minutes maximum stay and is strictly enforced by MET Parking.

No HGV parking is available.

This information is provided to us by third parties. You should always check with staff on site.

Contact Details

🏢 Address:
Cross Keys Filling Station
Bristol Road

Trivia and History

McDonald's restaurant.
The McDonald's restaurant.

See also: M5 Planning Applications

Plans for a service area here were first put forward in 1988 by Whitbread, who were planning a restaurant here. After this was refused planning permission, Mobil applied to build a service station with Forte, which opened in October 1990 as the Cross Keys Garage, joined by the Hardwicke branch of Little Chef.

With traffic now choosing the relatively new M5 nearby as opposed to the older A38, plans to significantly expand the service area came forward in the 1990s. This included a new Travelodge hotel, parking areas, picnic areas, a lake and a new roundabout on the B4008, in an effort to have signs for it added to the M5. Other sites were also looked at, including one on the opposite side of the B4008 and one from Swayfields on the other side of the M5.

The Little Chef closed in 2001, and was demolished and replaced by the McDonald's.

The filling station later became branded Esso. The existing, small sales building at the back of the site was demolished in summer 2010, and replaced with a new sales building at the front of the site. The new sales building opened as a SPAR store, which was rebranded to Mace in 2014.

BP Express acquired the filling station in November 2016 and rebranded the site to include a M&S Simply Food store and Wild Bean Café. They later added a BP Pulse charger to their forecourt in 2023.


none nearbyServices on the A38Michaelwood (M5 south, 12 miles)
Oldbury (A419, 6 miles)