A31 eastbound between Guildford and Farnham
Signposted from the road.
GU10 1EU
map and directions
Single site located at a junction (no turning allowed).
Hogs Back's impressive hotel is accessible to A31 traffic in both directions, but westbound isn't signed as it requires a long detour.
Facilities
Amenities: Surya Hotels (Hogs Back) Outdoor Space: Grass area behind forecourt shop; public footpath connections Charging Points: Tesla Supercharger 250kW CCS Forecourt: Esso, ASDA Express, Greggs, Subway, Krispy Kreme, Starbucks on the Go, Tango Ice Blast, Free Cash Machine
Parking Prices
Short stay customer parking is available for cars at both facilities.
No official HGV parking is available however HGVs can park on the road adjacent to the filling station.
Parking and use of the Tesla Superchargers within the hotel car park requires guests to register their vehicle registration number with reception in order to avoid receiving a fine.
This information is provided to us by third parties. You should always check with staff on site.
Contact Details
🏢 Address:
Hogs Back
Seale
Farnham
Hampshire
GU10 1EU
Trivia and History
The Hogs Back is a narrow elongated ridge which runs between Farnham and Guildford. It has given its name to the A31 between the two and to the hotel here, and now this service area has borrowed that name.
The services consist of a hotel and petrol station on the old alignment A31, which also takes in a couple of houses and a bus stop. Both premises have been there a long time; the hotel started as Poylehill House and became the Hogs Back Hotel in 1935.
Behind the petrol station were two properties, Doone House and Ridgeway, which were later demolished. There was a Happy Eater which became a Little Chef in 1996. This closed in 2004 and was demolished to make room for an expanded forecourt.
On the other side of the road, among the houses, was the Farnham branch of Little ChefHistory. This was a transport cafe which became a Little Chef in the 1960s and closed in 1993 when the new road opened. It was later demolished.
The forecourt was previously operated by Esso themselves and became one of their On the Run café sites which offered Costa. In 2015, the site was acquired by Euro Garages who added a SPAR store and replaced the On the Run café with Greggs and Subway stores. The building was expanded in November 2019 to bring it in line with other Euro Garages forecourts.
The hotel was formerly part of the Legacy Hotels chain until 2016 and, before that, was branded as a Ramada Jarvis Hotel in the 2000s. Eight Tesla Superchargers were added to the hotel car park in August 2022.
Euro Garages rebranded the SPAR store to Sainsbury's On the Go in 2020 as well as altering the internal layout, relocating the Greggs and Subway stores in the process. The store then rebranded again to ASDA On the Move in January 2022, and a new Cinnabon kiosk was also added and opened in February 2022. Cinnabon was removed in late 2023 due to poor trade.
The forecourt later transferred into the Asda estate in March 2024, relaunching on 12 March with a new Asda Express store. Works are currently ongoing to install new EV Point chargers to the forecourt too.
Alternatives
| Previous: | Next: | |
| Wisley (A3 north, 13 miles) | Services on the A31 | Farnham (westbound, 3 miles) Rownhams (M27 west, 50 miles) Woolmer (A325, 12 miles) |
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